The loss of a cat is a sad event that can spoil the mood for a long time. However, this situation can often be corrected by submitting an announcement of the loss: perhaps someone saw the lost pet and will be able to return it to its owners.
Announcement text
The first thing to take care of when composing a missing cat announcement is to attract the attention of as many people as possible in order to increase the likelihood of this announcement getting to the eyes of the person who actually saw the pet. This can be done by heading the ad with a short and capacious text that reflects the essence of the problem, for example, "The cat is gone!" or "Help me find the cat!" It is not necessary to write in large letters in the heading "Announcement" or "Wanted", since these general words are unlikely to arouse people's interest and desire to read the full text of the message.
Its main part should be devoted to the special signs of the animal, which will help the one who could see him to understand that this is exactly the cat they are looking for. Indicate here the color of the animal, the color of its eyes, the pancake of the coat and the size. Special signs, if any, can be especially useful: for example, if a cat has a torn ear or a docked tail. If you have a photo of your pet, it will also be useful to post it in an ad, preferably in color.
Finally, in the final part of the text, you should tell how you can contact the owners of the cat. In such a situation, it is preferable to give a mobile phone, which will provide the possibility of prompt communication and, as a result, receive up-to-date information about the location of the pet. If you are ready to give a reward to a person who will help you find an animal, be sure to indicate this in your ad: perhaps this will serve as an additional incentive for the one who saw it to make a call. It will also be useful to make it clear to those reading the ad how important it is for you to find a pet: you can emphasize this with a phrase like "We miss the cat very much!" or "Call at any time of the day!"
Advertisement placement
In order to maximize the circle of people who noticed the ad and increase the likelihood of finding a pet, you need not only to correctly compose the text of the message, but also to place it where the cat could be seen with the maximum probability. If your cat often walked alone before it went missing, try to remember or imagine his usual routes and post an ad near them.
If the cat was domestic and never went outside, it is worth posting an ad in neighboring yards, since a frightened animal could hardly go far. In addition, it will be useful to place ads in places of significant congestion in your area: at bus stops, near pharmacies and shops. Finally, it is useful to stick them near veterinary clinics, as people who take care of their pets themselves will understand your loss and will try to help you.
In addition, the ad text can also be placed in local newspapers or in the news ticker on a local TV channel. Note, however, that in this case, the text will likely need to be shortened, so only focus on the most important details.
